100,000 essentials for babies & children

About Choose Love

Imagine a world where you can shop your heart out, leave with nothing, and feel great about it.


With all the hype around Black Friday and Christmas shopping, we wanted to try something different. Instead of gadgets and jeans, what would happen if we bought items that could make a real difference to someone’s life?

Choose Love, the world’s first store where you can buy real gifts for refugees, contains practical items like tents, nappies and sleeping bags. But instead of taking them home, each purchase buys a similar item for someone who truly needs it.

In 2017, this new model of charitable giving raised nearly £1 million, it got the message out to over 200 million people, and it engaged celebrities, influencers and the public with a really positive message.

We believe funds should go straight to where they are needed most. So we make sure 100% of donations from the store go straight to supporting front line services.

Last year, the sale of life jackets from the Choose Love store raised £38,594, which enabled Refugee Rescue to assist 1,399 people braving the treacherous sea crossing from Turkey.

The Choose Love store was created by Help Refugees in partnership with creative collective, Glimpse.

Choose Love

The Choose Love logo and t-shirts, designed by Katharine Hamnett, help to support our incredible family of partner projects and broadcast our message of hope and unity.

It's a simple, but powerful message. At a time when the world faces many challenges; when rhetoric of hate and division has found itself centre stage; we believe sharing this simple message has never been more vital. Choose Love.

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Help Refugees

Help Refugees started as nothing more than a hashtag. In August 2015, a group of friends wanted to fill a van full of donations and drive to Calais.

Today we’re the largest grassroots aid organisation in Europe. But we're still a group of everyday people, taking action to improve lives of refugees. We believe that everyone on earth deserves dignity, a place to call home and a chance to thrive.

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Glimpse is a creative collective for people who want to use their skills for good. They devised the concept for this store and worked with volunteers across the world to make it happen.