25,000 essential winter items

Contact Us & FAQ

Contact the Choose Love Team

General Enquiries


Press and Media


Choose Love New York


Choose Love London


Frequently Asked Questions

What happens when I buy something in the store?

Your purchase (and any Gift Aid contribution) will be used to fund the purchase, transport and distribution of a similar item or service at one of the 80 projects we operate in Bosnia, Croatia, France, Greece, Italy, Iraq, Lebanon, Serbia, Turkey and the UK. For example, if you donate £5 for meal ingredients, we can use this to provide fresh fruit, vegetables and dry food for a family in Greece via The Food Project. Last year, we provided 800,000 meals in this way.

However, if a lot of people buy the same items in store, we will seek to even things up overall to continue to provide the full range of vital services our projects need. This means some of your donation could be used for a different item or service. Whatever happens, we promise that 100% of your purchase will be used to fund humanitarian aid for refugees, and reach those they are intended to help within weeks.

How do I know that my purchase has been delivered?

If you opt-in to receive emails from us, we will be in touch with details of how your donation was used and the impact it made. While we do not have the capacity to trace every individual pair of socks to its final destination, we have been delivering aid to refugees, including all the items and services listed in the store, for over two years via our network of trusted partners. Our rigorous, up-to-date needs assessments mean your donations will always go where they’re most needed. Working with minimal overheads, we are part of a new movement of humanitarian aid. In recognition of this work, Help Refugees have been the recipient of multiple awards including the Liberty Jo Cox ‘More in Common’ Award 2016, Foreign Policy’s Top 100 Global Thinkers 2016, and NESTA New Radicals 2016. We have also been named a #goalkeeper2017 by the Bill and Melinda Gates Foundation and NME Charity of the Year for 2017. Help Refugees is a restricted fund under the auspices of Prism the Gift Fund – UK charity number 1099682.

Do you offer gift cards, so that I can buy an item for a refugee on behalf of someone else?

Yes. After you make your purchase, you'll be sent an email with a special link. From here you can download a gift card which you can print at home. This has a space for you to fill in their name, the item you chose, and a personal message from the team at Help Refugees.

Can I make a donation rather than purchase an item?

Absolutely. Please visit https://helprefugees.org/donate/ for information about how to donate. Thank you for your generosity.

Can I claim Gift Aid?

Yes – if you are a UK taxpayer, Gift Aid can be claimed on purchases in the Choose Love store or donations to Help Refugees. Help Refugees is a restricted fund under the auspices of Prism the Gift Fund – UK charity number 1099682. Please follow the prompts during the purchasing process.

Can I donate second hand/collected goods?

Yes, we are accepting some items and are hugely grateful for these, but please don’t bring them to the Choose Love store. If you would like to donate goods, visit the relevant page on our website here for details of what is currently needed and where to take them. But we can’t meet demand with used items alone, and for things like hygiene kits and underwear we will always need to buy new, so your donations or purchases remain very welcome.