About Choose Love


Choose Love started back in 2015 when a group of friends began collecting donations for refugees in Calais. We have gone on to become a global organisation supporting refugees and displaced people all over the world.


6 years ago, we opened our first Choose Love shop. A shop like no other, here shoppers can buy real items and life-saving interventions which will go to refugees and displaced people across the world.


Not every shop can claim that everything it sells will change a life, but for ours, that’s the truth. We’re so grateful to have been supported by incredible people across the globe as well as Harry Styles, Dua Lipa, Jameela Jamil, Olivia Coleman, and Michael Cain.


At Choose Love, we do whatever it takes to provide refugees and displaced people with everything from lifesaving search and rescue boats to food and legal advice. We elevate the voices and visibility of refugees and galvanise public support for agile community organisations providing vital support to refugees along migration routes globally.


Over the last 7 years, together, we have achieved some incredible things:


  • We’ve supported almost 4 million (3,860,000) people worldwide
  • With all of our partners, we’ve distributed more than 5 million hot meals, almost 3 million nappies, and over 650,000 items of clothing.
  • We’ve also rescued over 20,000 people at sea, funded almost 200,000 medical consultations, supported more than 130,000 legal cases and built almost 600,00 shelters.
  • We’ve funded a total of 393 organisations across the world.

Learn more about our work and its impact in our historical impact report here (pdf)


Choose Love is a restricted fund under the auspices of Prism the Gift Fund, UK Charity No 1099682. In the USA, Choose Love, Inc. is a 501(c)(3) charitable non-profit organization, and gifts are tax-deductible as allowed by law

Our story